Our Story
The Beginning
I am Jeffrey Grubert, also known as Whitestone. My journey has not been easy—it has been shaped by addiction, recovery, loss, and renewal. But in the ashes of survival, I discovered something greater: the power of emotional intelligence and letting go. Letting go became my gateway to embracing the wilderness within, art, poetry, books, fashion, healing and creative freedom. What started as a private practice of painting glow art and writing books has become a revelation—that life is not just about existing, but about transmitting the truth of who we are.
I desire to be an archetype of a harmonic intermediary. Not to preach. Not to teach. But to translate resonance into colorful shapes and material expression that people can touch. I want to help as many people as possible recover and recode to their unique frequency in order to feel their own inner harmony.
“Emotional intelligence is not just feeling awareness—it is the courage to create from darkness within.”
The Turning Point:
On July 28, 2025, everything shifted. During a deep stillness practice, I received what I now call a transmission from “The Architect.” In that moment, I realized that my art was not just to be seen—it was to be felt. Each canvas and each shirt carried a frequency, a resonance that could awaken others to their own glow. That was the day Whitestone stopped being a personal journey and became a collective invitation.
“The Architect whispered: you are not here to impress, but to transmit.”
The Dream
Out of this awakening came my book, The Art of Letting Go to Glow, a guide that weaves together emotional awareness, courage, creativity, and community. The book became a map of my recovery journey and a reminder that letting go is not weakness—it is the foundation of extraordinary strength.
“To let go is not to lose—it is to finally remember who you were before the world told you to be small.”
From its teachings, a new dream was born: to turn art into something people could live with, wear, and embody. That is how the Whitestone shirts came alive. Each design originates from luminous glow paintings, encoded with frequency and light spectrums, then woven into fabric—not as fashion, but as a mirror. These shirts are reminders of resilience, creativity, and transformation. They are not just worn; they are felt. They tell the story of courage and freedom, and they invite others to tell theirs.
“Every shirt is not an outfit—it is an offering.”
The Impact
Today, Whitestone Fashion Outlet represents more than clothing. It is a movement of remembrance. Each shirt carries meaning—courage, glow, resilience, creativity, freedom—infused into every fiber through original glow art.
Our mission is simple: to help people wear their story. Every piece sparks conversations around healing, creativity, and transformation. For many, these shirts become talismans—visual meditations that whisper, “You too are more than survival. You too are remembering.”
“Clothing should not only cover the body—it should uncover the soul.”
The community that has gathered around Whitestone is just as important as the art itself. Artists, seekers, visionaries, and everyday people wear these shirts and find themselves in conversations they never expected—about healing, recovery, courage, and awakening. Together, we are weaving a fabric of connection that transcends fashion.
Closing
From the depths of my heart—thank you. Thank you for joining this journey, for choosing not just to wear clothing, but to embody a movement. Whitestone is not about trends. It is about transformation. It is about remembering the glow we all carry and daring to let it shine.
This story is no longer just mine—it is ours. I invite you to wear your glow, share your story, and let your frequency rise with us. Because when you do, the world doesn’t just see you—it feels you.
“This is not a brand. It is a broadcast. Wear your glow. Let the field respond.”
✨ Welcome to Whitestone.